Infant Feeding Labs & Care
Little details, big impact: growing a brand built around better feeding
Planting the Seed
Infant Feeding Labs & Infant Feeding Care brings together clinical expertise, research, and hands-on support for families navigating feeding challenges.
Britt was growing her practice while also developing new resources and expanding her work around infant bottle nipple research and testing. She needed a creative partner who could help bring all of those moving pieces together—from social media and visual content to website improvements, assessment tools, and a new identity for Feeding Link, a program designed to connect parents of children ages 18 months to 18 years who are experiencing feeding challenges.
Tending the Roots
Social Media & Content
I created social media graphics and content that translated complex feeding topics into approachable, engaging posts while supporting Britt’s educational work and helping her connect with families and professionals.
Graphic Design
I created branded graphics and visual assets for Infant Feeding Labs & Care, helping establish a consistent and recognizable presence across its digital channels and communications.
Branding & Visual Identity
I developed a distinct brand identity for Feeding Link, a new program separate from Infant Feeding Labs and Infant Feeding Care. From a custom logo and font pairings to detailed usage guidelines, the brand was built to create a cohesive visual foundation designed for future growth and trademarking.
Website Maintenance & Design
I audited the website to identify opportunities to improve its layout, organization, and user experience, then developed layout concepts and recommendations to make information easier for families to find and navigate. I also provided ongoing website maintenance, regularly adding new research papers as they became available and connecting the resource library to JotForm to streamline submissions and updates.
Email Marketing
I helped create updated email layout templates for regular newsletters, new research paper announcements, and upcoming webinars, giving Britt a consistent, professional foundation for sharing updates and resources with her audience.
Administrative Support
I provided behind-the-scenes support by helping set up assessment tools with multilingual options, making these resources more accessible to the families Britt serves while keeping the practical pieces of her growing practice moving forward.
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Lindsey is wonderful to work with! She has a great eye for design. She designed a beautiful logo for one of my companies and designed social media posts that were so much better than I could have done myself. She also did some work for me on some documents that required attention to detail and did a great job.
Britt Pados, PhD, NNP, IBCLC
Infant Feeding Labs & Care
Watching It Blossom
With a stronger visual identity, more consistent marketing, and a website built to better support her growing body of work, Britt had the tools and resources to keep moving forward. From sharing new research and educational content to connecting families with feeding support, the pieces we put in place created a more cohesive foundation for Infant Feeding Labs & Infant Feeding Care and gave new initiatives like Feeding Link room to grow.
Loubelle helped turn a collection of ideas and moving pieces into a more connected, approachable presence, giving Britt more space to focus on the important work of helping families navigate feeding challenges.
