Planting the seed
Fit2Shine Studio brings “Peace, Energy & Joy” to Frederick through Cycle, Yoga, Strength, and Dance, yet their social feeds weren’t reflecting that unified vibe.
The goal
Create a consistent look and messaging that truly embodies the studio’s promise, and makes every member—new or seasoned—feel welcome and energized.
Tending the roots
Brand & content audit
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Reviewed existing Instagram and Facebook posts for visual consistency, messaging gaps, and engagement trends
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Identified key post types: "Meet our Coaches" instructor spotlights, special events, member kudos, “Warriors Within” testimonials, “Wednesday Wisdom” blog shares, and "Motivational Monday" quotes
Social media template creation
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Designed Facebook & Instagram templates in Fit2Shine’s signature blue and orange palette to showcase their upbeat, inclusive spirit
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Locked in “Peace, Energy & Joy” (with #befit2shine) and a friendly, accessible tone
Content calendar setup
While the studio had an existing calendar in the works, the client was struggling to keep up with the weekly demand and needed help planning, creating, and scheduling out content. What I did:
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Mapped a weekly schedule, from "Motivational Mondays" to special event features on Thursdays
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Collaborated using an established Google sheet for planning upcoming events, drafting captions, and approving assets
Watching it blossom
Below are a few examples of how the new assets came to life, bringing energy, clarity, and that “Peace, Energy & Joy” promise to every scroll:
