Aterra Nutrition
Easier to find, easier to trust: Rooting wellness with strong SEO
Planting the seed
This wellness-focused brand had a strong mission, a beautiful aesthetic, and a clear voice, but its website wasn’t showing up in search results the way it should have been. Despite having helpful content and a loyal audience, they were struggling to get discovered organically.
The goal
Improve SEO structure and clarity across key pages, ensuring the brand can grow online visibility without sacrificing authenticity.
Tending the roots
SEO & content audit
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Reviewed site architecture, page titles, and metadata
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Identified gaps in keyword usage and opportunities for stronger search intent alignment
Keyword & content strategy
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Researched relevant search terms in the nutrition and wellness space
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Suggested natural keyword placements that kept the tone conversational and clear
On-page optimization
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Revised key page headings, meta descriptions, and image alt text
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Streamlined paragraph structure and internal linking to improve readability and navigation
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Refreshed the layout for visual consistency with updates to the footer, improved logo display, and added a prominent “Book Online” button to the header for easy access.
Clarity & consistency
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Ensured messaging aligned across pages (values, tone, calls-to-action)
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Developed a report with recommendations on backlog issues and other errors to address
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Showed the client a free tool to utilize for future keyword research
Watching it blossom
The updated site now reflects the client’s values more clearly while speaking directly to her ideal audience. By sharing direct links to specific pages, rather than linking to the homepage only, Google gains a better understanding of the site structure, supporting a stronger, more visible online presence.
