Aterra Nutrition
Easier to find, easier to trust: rooting wellness with strong SEO
Planting the Seed
This wellness-focused brand had a strong mission, a beautiful aesthetic, and a clear voice, but its website wasn’t showing up in search results the way it should have been. Despite having helpful content and a loyal audience, they were struggling to get discovered organically.
The goal was to improve the SEO structure and clarity across key pages, ensuring the brand can grow online visibility without sacrificing authenticity.
Tending the Roots
Finding the Search 'Sweet Spot'
I reviewed the site architecture, page titles, and metadata to identify opportunities for stronger SEO performance. I also identified gaps in keyword usage and opportunities to better align each page with relevant search intent, helping the site connect more effectively with the people searching for its services.
Putting Search Into Words
I researched relevant search terms in the nutrition and wellness space and identified natural opportunities to incorporate those keywords throughout the content. The goal was to improve search visibility while keeping the language conversational, clear, and true to the brand’s voice.
Fine-Tuning the Site
I revised key page headings, meta descriptions, and image alt text to strengthen both SEO and accessibility. I also streamlined paragraph structure and internal linking to make the site easier to read and navigate. Finally, I refreshed the overall layout for greater visual consistency, including updates to the footer, improved logo display, and a prominent “Book Online” button in the header for easier access.
Connecting the Dots
I ensured messaging remained consistent across the site, including the brand’s values, tone, and calls-to-action. I also developed a detailed report outlining backlog issues, errors, and other opportunities to address, giving the client a clear roadmap for future improvements. Finally, I introduced the client to a free keyword research tool they can use to continue identifying relevant search opportunities moving forward.
Watching It Blossom
The updated site now reflects the client’s values more clearly while speaking directly to her ideal audience. By sharing direct links to specific pages, rather than linking to the homepage only, Google gains a better understanding of the site structure, supporting a stronger, more visible online presence.
