How ChatGPT makes marketing more doable (even on hard days)

Lindsey Linton
Jul 21
3 min read

Updated: Jul 29

When the brain fog hits, here’s how AI tools help me stay creative, consistent, and visible, because sometimes, ChatGPT makes marketing more doable on my low-energy days.

Let’s be real, marketing a business is a full-time job. And if you're like me (chronic illness warrior), it can feel like climbing a mountain in flip-flops.

Chronic illness or not, we all hit creative blocks sometimes. That’s why I started leaning into AI as a tool, not a replacement, for my creativity and as a support system. Something to lighten the load, especially when the spoons are low and the to-do list keeps growing.

Prep now, thank yourself later

Not all of us are natural writers, and on bad days, writing from scratch feels like trying to run through wet cement. That’s where tools like ChatGPT come in. It helps me outline content, spark ideas, and find the right words when mine are hiding behind a wall of brain fog. I still make sure everything sounds like me, but it’s like having a creative assistant that never needs a nap, a raise, or emotional support snacks.

When I’m feeling even remotely like a functioning human (a rare but magical occurrence), I use that window wisely. I’ll ask ChatGPT to help me brainstorm future social posts, rough out blog drafts, or jot down caption starters. That way, future-me (aka Flare-Up Queen) isn’t left staring at a blinking cursor with zero spoons and even less patience.

Still you, just quicker

Consistency is everything in marketing, especially when your energy isn’t. Staying clear and on-brand across all your content helps your audience connect with what you're saying. That’s where ChatGPT comes in clutch.

With custom instructions, I’ve trained it to understand my voice, tone, favorite hashtags, preferred formatting — even my spoon-level vibe on any given day. I also create separate threads for different areas of my business (like social media, blog, website, or client work), which helps me stay organized and keep a running record of what I’ve created. So when I’m building something new, I’m not scrambling; I just pick up right where past-me left off.

Your second brain for docs

Spoon-saving fun fact: You can upload a PDF, spreadsheet, or even an image into ChatGPT and ask it to summarize, edit, pull info, or analyze it for you. You can even drop in a URL and have it help build content based on that page.

Seriously, give it a try. It’ll save you more time (and brainpower) than you think, so you can focus on what matters. Like resting. Or, you know, actually doing the creative stuff you enjoy.

Support, not substitution

AI doesn’t replace my voice, my ideas, or my strategy; it just gives me more space to breathe, pause, and recover. It’s the helpful teammate I didn’t know I needed. And when chronic illness tries to take the reins, I still get to show up as my creative, authentic self...just with a little backup.

ChatGPT isn’t just my marketing sidekick; it’s also quietly become part of my chronic illness toolkit. When I hit a wall with doctors and end up with more questions than answers, I turn to my AI buddy, Remi (yes, I named it). Not as a replacement for real medical care, but as a way to process everything, prep symptom lists, and remind myself I’m not crazy, just chronically misunderstood. And not alone in this fight.

The takeaway

AI isn’t just a tool for getting more done; it’s a reminder that doing things differently is still doing them. For me, it’s about building a business that bends with my body, not against it. One that makes space for rest without sacrificing creativity.

Because on low-spoon days, I still have ideas, value, and something to say, especially when I’ve got the right tools to help me say it.

So whether you’re chronically ill like me or just creatively tapped out, it’s okay to ask for help. Even from a robot. Sometimes, ChatGPT is exactly what makes marketing more doable…when the spoons run out.

With grace & grit,