A female nurse holding a newborn baby in a medical office.

Infant Feeding Labs & Care

Little details, big impact: growing a brand built around better feeding

Planting the Seed

Infant Feeding Labs & Infant Feeding Care brings together clinical expertise, research, and hands-on support for families navigating feeding challenges.

Britt was growing her practice while also developing new resources and expanding her work around infant bottle nipple research and testing. She needed a creative partner to bring all those moving pieces together, from social media and visual content to website improvements, assessment tools, and a new identity for Feeding Link, a program designed to connect parents of children ages 18 months to 18 years who are experiencing feeding challenges.

Tending the Garden

  • Created engaging social media graphics and content that translated complex feeding topics into accessible, informative posts, supporting Britt's educational work and helping her connect with families and professionals.

  • Designed branded graphics and marketing materials to communicate research, educational resources, and program information in a clear, cohesive, and visually engaging way.

  • Developed a distinct visual identity for Feeding Link, including a custom logo and supporting brand elements, creating a recognizable foundation for a program that connects families navigating feeding challenges.

  • Reviewed website layout and organization, developed design recommendations, and provided ongoing maintenance to improve the presentation of research, educational resources, and information for families and professionals.

  • Refined email templates for newsletters, research announcements, and webinars, creating a more consistent branded experience while helping Britt share new information and stay connected with her audience.


  • Supported the setup of assessment tools in multiple languages, helping make resources more accessible to diverse audiences while keeping the administrative details moving behind the scenes.

Watching It Grow

With a stronger visual identity, more consistent marketing, and a website built to better support her growing body of work, Britt had the tools and resources to keep moving forward. From sharing new research and educational content to connecting families with feeding support, the pieces we put in place created a more cohesive foundation for Infant Feeding Labs & Infant Feeding Care and gave new initiatives like Feeding Link room to grow.

​Loubelle helped turn a collection of ideas and moving pieces into a more connected, approachable presence, giving Britt more space to focus on the important work of helping families navigate feeding challenges.

Back
A flyer for patient care services offering comprehensive appointments for infant feeding, growth, and gastrointestinal concerns. Features a woman holding a baby and the words 'LEARN MORE' at the bottom.
A promotional flyer for infant feeding care services featuring a woman holding a baby, with text listing services including bottle and breastfeeding difficulties, solid feeding, growth issues, gastrointestinal issues, transitioning home after NICU, and urging to request an appointment.
Cover of a publication titled "Flow Rates" discussing venting, caloric density, and formula type effects on bottle nipple flow rates, with an image of a baby bottle and a neonatal nursing journal.
A black-and-white photo of a sleeping child with an overlay of text and logos promoting Children's Healthcare of Atlanta and infant feeding labs, encouraging new group members to gain access to flow rate information.
A woman with long brown hair, wearing a white blouse with puffed sleeves and pearl earrings, sitting outdoors on concrete steps, smiling at the camera.
Large blue quotation marks on a black background.

Lindsey is wonderful to work with! She has a great eye for design. She designed a beautiful logo for one of my companies and designed social media posts that were so much better than I could have done myself. She also did some work for me on some documents that required attention to detail and did a great job.

Britt Pados, Founder

Infant Feeding Labs & Care

Every Bloom Starts With a Seed

If you're dreaming of branding that feels aligned, creative support that makes your life easier, or a strategy that finally fits, you’re in the right place.

Plant the seed