Group of friends celebrating with colored powder and confetti at an outdoor festival, smiling and wearing sunglasses.

Chava Group

Bringing big events and local favorites to the inbox

Planting the Seed

Chava Group supports a portfolio of publications and brands, each with its own audience, content, and promotional goals. Loubelle provided email marketing support for Orlando Weekly, San Antonio Current, and Pet's Barn, helping create more organized, engaging email experiences tailored to each publication's needs.

Tending the Garden

  • Supported email marketing efforts for Orlando Weekly's signature events and annual campaigns, helping bring local experiences directly to subscribers. From the Orlando Beer Festival and Whiskey Business to Bite30, Tacos & Tequila, and Brunch in the Park, campaigns highlighted upcoming events and encouraged readers to participate. I also supported Best of Orlando, helping promote the publication's annual celebration of local favorites.

    Through thoughtful email design and content organization, each campaign showcased the event experience while keeping messaging clear, engaging, and aligned with the Orlando Weekly brand.

  • Supported email marketing campaigns for San Antonio Current's signature events and community favorites, helping generate awareness and excitement among subscribers. Campaigns included Whiskey Business, the San Antonio Beer Festival, Dulce, Burger Week, and United We Brunch, along with Best of San Antonio, the publication's annual celebration of the city's best local businesses, dining, and entertainment.

    From food and drink festivals to reader-driven community campaigns, I helped bring these events to life in the inbox through organized content, engaging layouts, and clear promotional messaging.

  • Created and refined email marketing experiences for Pet's Barn's large subscriber base, focusing on clear layouts, compelling content, and effective calls to action. Campaigns were designed to connect readers with relevant promotions and information while encouraging continued engagement.

Watching It Grow

Across three publications with more than 150,000 combined subscribers, email campaigns delivered measurable engagement. Pet's Barn averaged a 20% open rate and 2% click-through rate, while Orlando Weekly achieved a 10% click-through rate. San Antonio Current campaigns recorded a 10% click-through rate and maintained fewer than 10 unsubscribes. These results reflect the importance of pairing thoughtful email design with content that gives readers a reason to engage.

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Announcement for the Orlando Beer Festival on November 14, 2026, at Festival Park in the Milk District, featuring a hand holding a beer glass and details about a flash sale until September 6.
Promotional flyer for Orlando Weekly event on August 18 at Plaza Live, featuring aerial dancers, a magic show, and a concert with Drew Thomas, with event details and ticket information.
A glass of whiskey being poured with whiskey splash visible, with event text for Orlando's largest whiskey event titled 'WHISKEY BUSINESS' on a black background.
A promotional flyer for 'Brunch in the Park at Lake Eola' featuring three cocktails garnished with green olives and vegetables, with text encouraging attendees to 'lock in your spot' for the event.
A holiday advertisement for Dulce seasonal eats, treats, and beats, with a green glittery background, white snowflakes, and pink text announcing that the sweetest tickets are almost gone, mentioning early access, valet, special mug, extra sparkle, and that tickets are almost sold out.
A promotional email for the San Antonio Beer Festival on October 17 at Civic Park at HemisFair. The email features a countdown clock showing 7 days, 20 hours, 42 minutes, and 42 seconds until the event. It lists 10 reasons to attend, including various beer activities, live music, and VIP zones. The email encourages ticket purchase and highlights additional benefits, with a call-to-action button labeled 'TICKETS HERE'.
A woman with brown hair in a casual updo, wearing a blue patterned dress, smiling warmly in a modern, well-lit indoor space with plants in the background.
Large light blue quotation marks on a black background.

Lindsey has been a valuable, strategic, and communicative marketing partner. She has stepped into our organization as a fractional marketing specialist, and seamlessly integrated her expertise across multiple departments. Lindsey is creative, thoughtful, and talented!

Cassandra Yardeni Wagner, CMO & Co‑Owner

Chava Group

Every Bloom Starts With a Seed

If you're dreaming of branding that feels aligned, creative support that makes your life easier, or a strategy that finally fits, you’re in the right place.

Plant the seed